Welcome to ABSG UXD
The Enterprise Architecture team at ABSG has come up with a new initiative to encourage each and every team member to design & build beautiful, meaningful & effective user experiences for the end users.
Here you’ll find articles, presentations, fun exercises, UX designs and much more from our bi-weekly workshops.
We’re just getting started. Subscribe to our blog to be notified when we have new content.
The ability to simplify means to eliminate the unnecessary so that the necessary may speak..
Hans Hofmann
Workshop #5
In our 5th workshop, we talked about the Pareto Principle (popularly known as the 80-20 rule). It’s fascinating how this concept applies to so many things in real life (not just software).
Workshop #6
Our 6th session can be considered the 1st “Special Edition” in our series of workshops, featuring star speaker – Mark Kraemer, who graciously accepted to give an outstanding talk to packed audience.
Workshop #9
Our 9th session featured star speaker – Marcelo Somers, who gave an excellent talk on the topic “Design is how it works”.
Workshop #10
Tracey Nolte was our featured guest on our 10th workshop. She talked about “Gamestorming” which is gamification used as a research and innovation tool.




